O Is for Organic was a fully integrated collaboration between Stonyfield Organic and Ms. Rachel to launch Stonyfield YoBaby No Added Sweetener pouches and reinforce Stonyfield’s role as a trusted partner for parents during early childhood.

Being a new parent can be overwhelming. Between nutrition, development, and endless advice, knowing who to trust matters. This campaign was built on the belief that better food and better education, early on, help kids reach their full potential. Ms. Rachel was the perfect educator and partner to bring that idea to life.

As Art Director, I brought both worlds together through custom illustrations and environmental art direction, making the connection feel natural and familiar for parents. Working closely with our internal agency and external production partners, I guided the creative across key touchpoints, including paid and owned social assets in Ms. Rachel’s signature style, a packaging takeover for two flavors, props and wardrobe, a Ms. Rachel prize pack featuring her toy line, a national PR push, and an on-farm shoot with Ms. Rachel and Herbie at a real Stonyfield Organic family farm. The partnership also included a $200k commitment to support kids in need.

My Role:
Art Direction, Illustration, Animation, Design

Production Partners:
The Ferm - Eric Smith, Raychel Casey, Mitchell Watson, Justin Franklin
Songs For Littles - Rachel and Aron Accurso
Sorrentino Media
Alison Brod PR