Stonyfield’s biggest customer question by far: why are you adding sugar? Zero Grams Added Sugar was the answer. A new line of kids pouches and drinks with no added cane sugar, sweetened by the fruit instead, which sounds obvious and somehow nobody was doing it.

As Art Director I guided the look across paid social, influencer, retail displays, and the custom landing page. I was the lead illustrator for the Sweet Threads activation which was a limited edition Back-to-School clothing collection printed on fabric made from sugarcane. No sugar in the yogurt, it’s all in the shirts. The campaign earned 29 press placements and over a billion impressions.

The Zero Grams line launched as the new Lunchroom Legend and went on to win GOLD for Best Innovation at the 2026 ANA REGGIE Brand Catalyst Awards. What else is a portfolio site for if you don’t highlight the wins?

My Role:
Art Direction, Animation, Illustration, Design

Partners:
The Ferm - Raychel Casey, Mitchell Watson, Eric Smith, Justin Franklin
Timber + Frame
Studiolab
Little Big Brands
ABMC